Pinterest Marketing Service - Marketing For Authors

Pinterest Marketing Service

Unlock the potential of one of the most under-utilised opportunities to grow your author platform.

Why Pinterest?

It's just a place for craft and home decor ideas, right?

Um, no...

Pinterest is one of the most under-utilised and misunderstood platforms. It's often considered a social media platform, but it's actually a visual search engine where people are three times more likely to click through to your website than other social media platforms.

You see Pinterest isn't used for sharing photos of cute cats, waterskiing squirrels and the grandkids like Facebook. It's used by planners - those who are researching and preparing to buy.

That's why Pinterest Marketing Service is a great way to get your blog, your books and your products in front of the people who need to see them.

Also, the lifetime of a pin is MUCH longer than that of a social media post – pins can still be pulling in traffic months and even years after first being pinned.

Pinterest is one of the most powerful ways to grow your website traffic and author platform. 431 million people use Pinterest every month to find ideas and inspire their next purchase (Pinterest, global analysis, Q4 2021).

Pinterest Marketing Service Stats
Think Pinterest is just for home and craft? Think again!

Pinterest Key Facts

  • 46% of weekly Pinners have discovered a new brand or product on Pinterest (GfK for Pinterest, path to purchase study with weekly Pinners, US, Nov 2018)
  • Around 50% of Pinterest users live outside of the U.S. (Source)
  • During lifetime of Pinterest, over 240 billion Pins have been saved by users. That’s an average of 533 Pins per user. (Source)
  • 50% of U.S. Pinners frequently shop on Pinterest. (Source)
  • 89% of users are on Pinterest for purchase inspiration. (Source)
  • 2 out of 3 users say they go to Pinterest to find new ideas, products or services they can trust. (Source)
  • 98% of users have tried something they’ve seen on Pinterest. (Source)
  • Pinterest ads are 2.3x cheaper per conversion than other social media ads, (Source)

Our Pinterest Marketing Service

So you see that Pinterest is an incredible opportunity for authors and writers. But getting it right takes time.

As with many aspects of digital marketing, it's not just a case of setting up a few boards and automatically posting your new blog posts. That isn't going to get you great results.

Our Pinterest marketing service is a done for you service, where we take care of everything. Leaving you to stay in your genius zone while we work hard to grow your traffic and author platform.

Not enough time to set up, run or effectively manage your Pinterest account? Too much on your plate?

Overwhelmed by how Pinterest works and how much you need to do for it to be effective? Finding it impossible to keep up with the changes in the world of digital marketing as algorithms update or best practices change?

Spinning your wheels and not gaining any traction with Pinterest?

Are you struggling to get noticed?

Do you want more sales? More subscribers? More site visitors?

We're here to help!

Pinterest Marketing Service Strategy

Our Pinterest marketing service is based on an intentional marketing strategy for business-building results. It wields massive opportunities for authors and writers.

What's included?

  • An initial audit of your current Pinterest account (if you have one).

  • An initial audit of the content available, your aims and desired outcomes.

  • A comprehensive defined plan of action.

  • 120 pins per month (includes pin creation, writing of titles, descriptions and alt text together with pinning to your boards).

  • 2 Idea pins per month

  • Access to an online content tracker so you can see what's being pinned.

  • A monthly status report.

  • Every six months from month 6, a re-evaluation of status and a full analysis of progress.

  • Access to an online Stats Tracker

  • An online keyword ‘bible’ compiled from keyword research (this will be updated regularly during the time we work together).

  • Set up within Google Analytics to track conversions in relation to the strategy we create.

  • If you use the WP Tasty Pins or the Mediavine Grow plugin on your WordPress website, we will add the pin, title and description that we create to the corresponding blog post.

PLEASE NOTE: the first month will be taken up by two weeks of foundation work and set up before we start pinning.

Our strategy is based on...

  • Fresh new site content
  • A review of Google Analytics to define your most popular pages/posts etc
  • Goals
  • Creation of a content plan with new and seasonal content (if needed) - focused on what your ideal reader/buyer is actually searching for
  • Brand detail
Pinterest Marketing Service Process

Discovery Call

We'll learn about you, your business and goals and discuss whether we're a good fit to help.

Discovery Call

Onboarding

You'll electronically sign our Pinterest Marketing Service contract, start the subscription, we'll send you a list of set-up information needed and we'll get access to your account.

Onboarding

Audit & Strategy

Handcrafted custom strategy, full account maintenance, optimisation of account, keyword bank, trends research.

Audit & Strategy

Implementation

We get started, put the foundations in place, create graphics and begin pinning.

Implementation

Grow & Improve

We learn what works and what doesn't for your individual business and then tweak the plan to fit these trends.

Grow & Improve

Analyse & Report

We constantly analyse the stats and report to you monthly (with a more in-depth report every six months) and discuss with you any changes we need to make to strategy. 

Analyse & Report

Ready to unlock the power of Pinterest to grow your author platform?

COMPLETE THE INTEREST FORM BELOW

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